The O2 Arena in London, with the Virgin Media Gamepad event, attracted nearly 90,000 people

The venue opened last summer inside the world’s busiest arena, offering visitors free access to games.

Priority booking for the VIP gaming room “The Cave” at Gamepad is also available to O2 customers.

In its first year, Virgin Media Gamepad showcased pre-release versions of games like Tekken 8 and World of Warcraft: The War Within, and hosted streams from popular content creators that amassed over a million views.

The company also utilized the venue alongside O2’s entertainment lineup, allowing patrons to play WWE 2K23 ahead of the WWE Money in the Bank weekend.

“What a first year it’s been for Virgin Media Gamepad,” commented Gareth Griffiths, Director of Partnerships & Sponsorship at Virgin Media O2. “We’ve welcomed everyone from the most popular streamers to the biggest British rappers, establishing the UK’s premier destination for a social and high-tech gaming experience.

“Video games are a core passion for our customers, so in the second year, we’ll only enhance what Virgin Media offers to gamers.”