ESL FACEIT Group has announced a new partnership with Italian automotive giant Lamborghini, which will serve as the main sponsor of the upcoming DreamHack Dallas gaming and esports festival.
As part of this collaboration, Lamborghini will host a 300-square-meter booth featuring cutting-edge racing simulators and a variety of Web3-focused activations, including exclusive digital collectibles.
This move reinforces Lamborghini’s growing presence in the gaming space, following its 2022 debut with an official esports racing team in the GT World Challenge Esports Championship.
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