Global esports organization ESL FACEIT Group has announced a new partnership with the international energy drink brand Red Bull. As part of the agreement, Red Bull becomes the official energy drink partner for all DreamHack gaming festivals.
The partnership will kick off with DreamHack Dallas 2025, scheduled to take place from May 22 to 25. According to both companies, the collaboration aims to enhance the overall festival experience for both players and attendees.
“We’re excited to welcome Red Bull as the official energy drink partner of DreamHack festivals,” said Jasmin Haasbach, Vice President of Global Brand Partnerships at ESL FACEIT Group.
DreamHack is one of the world’s largest gaming and esports festivals, known for combining tournaments, exhibitions, conferences, and entertainment for gaming enthusiasts.
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