The campaign will take place in eight European countries: the United Kingdom, France, Spain, Portugal, Belgium, Germany, Norway, and the Netherlands. The tagline “Play with the color you want” refers to the variety of Xbox controller colors and the different flavors of Fanta.
For the competition, Fanta created six unique designs for consoles and controllers inspired by the brand’s popular flavors: orange, lemon, exotic, fruit twist, grape, and lemon-elderflower.

To participate, players need to locate a QR code on special Xbox-branded Fanta packs, scan it, and register in the Coke App.
For example, in the UK, the focus is on three flavors: orange, lemon, and fruit twist. Participants can compete for controllers in corresponding colors with the Fanta logo or try their luck to win custom consoles.
Upon scanning the QR code, players will immediately find out if they’ve won one of 1,600 vouchers for a free month of Xbox Game Pass Ultimate (valid for new subscribers only). Additionally, they will be entered into a weekly draw to win one of 15 controllers and a grand prize draw for two custom Xbox Series X consoles.
This exciting collaboration is sure to appeal to Xbox fans and Fanta enthusiasts alike.

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