Twitch still does not generate profit for Amazon

It’s been ten years since Amazon acquired Twitch for nearly a billion dollars, yet the company still has not started generating a profit. Journalists from The Wall Street Journal spoke with an unnamed Twitch employee who shared insights into the current state of the company.

According to information from documents obtained by the journalists, Twitch users have been spending less money on the platform. Additionally, attracting new audiences has become more challenging, exacerbating the financial issues.

The insider who spoke with the journalists expressed concerns that Twitch might turn into a “zombie brand” — a company that fades into the background due to unmet expectations and fails to justify Amazon‘s investment.

These reports raise concerns about the future of Twitch and its ability to adapt to changing market conditions and competition in the streaming industry.