Swedish esports organization Ninjas in Pyjamas (NIP) has revealed a partnership with Italian football giant Juventus. As part of this collaboration, NIP’s professional player in EA Sports FC 25, Ollelito, will represent Juventus in upcoming esports tournaments.
This announcement marks Juventus’ continued expansion into esports. The club previously established a partnership with OpTic Gaming, a prominent esports organization from the United States.
This collaboration is expected to strengthen Juventus’ presence in the competitive gaming scene while also showcasing the growing synergy between traditional sports and esports.
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